Lead generation, follow-up & ads — written for UK specialist automotive businesses
Honest, practical breakdowns from the funnels I actually run. No fluff, no agency speak — just what works for rust protection installers, bodyshops, detailers, sprayers and the rest of the trade.
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1 June 2026 · 5 min read
Why Shared Leads Are Killing Your Bodyshop's Profit
If you're paying for leads that also went to three other shops down the road, you're not buying enquiries — you're buying a race to the bottom.
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25 May 2026 · 6 min read
How Rust Protection Installers Fill The Diary Through Winter
Winter is when rust protection sells itself — but only if your funnel actually reaches the owners thinking about salt, Land Rovers and family workhorses.
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18 May 2026 · 5 min read
Ceramic Coating Marketing: Why You Want Enquiries, Not Clicks
Cheap clicks are easy. Booked £700–£1,800 packages are not. The funnel is completely different — and most studios are running the wrong one.
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11 May 2026 · 5 min read
Follow-Up: The Difference Between An Enquiry And A Booked Job
Getting the enquiry is the easy half. The bit most shops drop — and the bit that decides whether the diary actually fills — is what happens in the next 48 hours.
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4 May 2026 · 7 min read
Local Meta Ads For Specialist Automotive Businesses
Meta ads for a one-bay rust installer in Yorkshire look nothing like Meta ads for a national e-commerce brand. Here's what actually moves the needle locally.